A market maker is an entity or algorithm that continuously quotes buy and sell prices for an asset, profiting from the spread — the difference between the bid and the ask price. Their presence reduces volatility, tightens spreads, and ensures that there's always a counterparty ready to trade. In short, market makers create liquidity — the lifeblood of any market.
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I used to think market makers were just big players manipulating prices, but turns out they’re kinda essential for keeping things smooth. Once I got deeper into trading, I realized how much of the market structure depends on them. I picked up a lot from https://learn.binany.com/ — not a plug, just actually helped me stop trading like a headless chicken and start understanding what’s going on behind the scenes.
To break it down further, let’s visualize this concept using a whiteboard explainer video. A whiteboard explainer video is a fantastic tool for simplifying complex ideas, like market making, through visuals and narration.
WhiteBIT's market maker program https://institutional.whitebit.com/market-making-program is designed to meet the needs of high-volume traders and institutional clients. And it offers a robust platform for institutional traders seeking to optimize their trading strategies. With competitive fees, advanced tools, and a commitment to security and compliance, WhiteBIT stands out as a preferred choice for market makers in the cryptocurrency space.
Traditionally, market making was handled either manually by traders or through fragmented systems patched together with custom scripts, APIs, and spreadsheets. This approach might work at a small scale, but it quickly breaks down in today’s fast, 24/7 digital markets — especially in crypto and DeFi, where speed, scale, and data are everything.