Actually yes, ad blockers create huge problems for businesses trying to measure their campaign effectiveness. When people block ads and tracking pixels, companies lose visibility into which campaigns are actually working. I run Facebook campaigns for my business and probably 30-40% of my actual conversions don't show up in the standard reports because of blockers. Had to switch to server-side facebook ad tracking that works even when people have ad blockers enabled. It's frustrating from a marketer perspective but I totally understand why people use blockers - most ads are annoying and invasive
Actually yes, ad blockers create huge problems for businesses trying to measure their campaign effectiveness. When people block ads and tracking pixels, companies lose visibility into which campaigns are actually working. I run Facebook campaigns for my business and probably 30-40% of my actual conversions don't show up in the standard reports because of blockers. Had to switch to server-side facebook ad tracking that works even when people have ad blockers enabled. It's frustrating from a marketer perspective but I totally understand why people use blockers - most ads are annoying and invasive